Consent & Likeness Policy

A face and a voice belong to the person they come from. This policy sets out whose likeness and voice you may use with Swap Soul, what counts as permission, and what happens when the rules are broken.

It applies to every feature: face swap, the voice changer, saved looks, Voice Lab, live try-on, agents and AI twins.

Always allowed

• Your own face and your own voice.
• Characters you invent — written descriptions, original artwork, or artwork you have the right to use.
• Stock or AI-generated faces that don’t depict a real, identifiable person.

Allowed only with consent

Any real, identifiable person who isn’t you — a friend, a co-host, a client, a performer. Consent must be:

• Explicit — a clear yes, not silence or a guess.
• Informed — they know it will be an AI version of their face or voice, how you’ll use it and where it will appear.
• Recorded — keep a written record (a message or signed note is fine). We may ask to see it if we receive a report.
• Revocable — if they withdraw it, stop using it and delete the saved look or voice.

Voice clones need the person’s written permission, every time. An AI twin can only ever be of you.

Before your twin can speak, HeyGen, our video provider, asks you to read a short statement on camera and checks that you are the person in the footage.

A twin of someone else isn’t allowed even with their permission — they can make their own.

The same rules apply in the Video Studio and Photo Studio.

Lip-syncing someone’s video to new words, making a photo of them sing or talk, or putting their face into an edit needs their consent — you confirm it each time, and we may ask to see it.

Never use these tools to put words in a real person’s mouth that they didn’t say in a way that could fool people.

Never allowed

• Anyone under 18, in any context — even with a parent’s permission.
• Sexual or intimate content of any real person.
• Public figures, celebrities or politicians in a way that could make people believe it’s really them — including “parody” that isn’t obviously and clearly labelled as such.
• People who have died, unless the people who hold the rights to their likeness have agreed in writing.
• Any use meant to deceive, defraud, harass or damage someone’s reputation.

The law behind this

Many places protect a person’s likeness and voice.

In the United States, several states — including Tennessee, California, New York and Illinois — have laws on AI digital replicas and voice cloning, and federal law requires platforms to remove non-consensual intimate images, including AI-generated ones.

The EU’s AI Act requires deepfakes to be disclosed. Using someone’s likeness without permission can expose you to lawsuits and criminal charges; this policy is stricter than the minimum so you stay well clear.

If your likeness or voice was used without permission

Use the takedown form. We investigate every report, remove material stored in the account involved, suspend accounts that break this policy, and act on reports of intimate or impersonating content within 48 hours. Questions: our contact form.